Integrated ad agency WFCA in Tunbridge Wells has created a fun and frothy press campaign featuring the endline ‘Bake it beautiful’. The ad is made to look like a stunning perfume or makeup ad and shows a wholesome girl-next-door posing with a cupcake in the style of famous supermodels posing with lipsticks or perfume. She’s radiant with a post-baking glow having been captured in a moment of baking ecstasy and the headline ‘Cupcake pour femme’ gives the ad a deeper level of humour. Shot in London by renowned fashion photographer Julia Kennedy and conceptualised by creative team Arpita Banerjee and Mats Persson, the campaign is ready to take the hip and happening baking set by storm!